The ‘Privacy Policy’ is an electronic record as examined under section 2(t) of the Information Technology Act, 2000, and the rules mentioned therein.

Introduction

The policy clearly establishes the terms and conditions through which Beatnik intends to convey the manner in which user information is collated and used while providing services of the website.

All users are requested to read and understand the policy carefully before browsing or accessing the website. The policy is obligatory for every user accessing the website.

Please note: Beatnik reserves its right to change, alter, amend, modify, review, or substitute the policy without prior intimation. Beatnik also reserves its right to refuse services to any user who refuses to accept or violate the terms of this policy.

This privacy policy is a significant part of the ‘Terms of Use’ of the website. In this policy, any references to ‘You’ or ‘User’ refers to all and any person submitting data to us via our website www.beatnik.in. For reviews, suggestions, and more, please reach out to care@beatnik.in.

Collection and processing of personal data

To clarify, data refers to sensitive personal information and non-personal information that allow us to identify you and your preferences while browsing and accessing our website.

Beatnik acquires data from users when signing up for a new user account, browsing products on the website, transacting, or making purchases on the website. The company may receive, scrutinise, and store personal data for technical and security reasons. The data includes:

• IP address
• Email address
• Passwords
• Login ID
• Transaction history
• Date, time & duration of the session on www.beatnik.in.

Every user enjoys the right to add, alter, and update personal data frequently. However, Beatnik reserves the right to retain records of a user’s personal information.

Sharing of data

Beatnik reserves the right to use and reveal data if required by law or in good faith to respond to court orders, legal notices, etc. Beatnik may also disclose personal data to government agencies (if required) without seeking any prior consent for purposes such as:

• Verification of identity
• Investigation
• Fraud detection
  

Personal data is collected and used by Beatnik to facilitate a more customised, better, and convenient use of website services. We collect, store, and share your data to process your orders with us, settle claims and disputes, and offer customisation of services. We may collect your personal information such as name, title, postal address, email address, contact number, delivery address (If different), internet protocol (IP) address, payment card details or bank account details, and information collected via social media applications and sites.

Kindly note that the company may also log a user’s duration of use on the website. The information is collected in an electronic form. However, the company reserves the right to collect and store information in physical form too.

How does Beatnik use your personal information?

We explicitly use personal and non-personal information to operate, develop, provide, and enhance the browsing and shopping experience for our customers. Our purposes primarily include the following:

Easy purchase and delivery of products - We collect your personal information to take orders, fulfil the delivery of products, process payments, and communicate with customers regarding orders, promotional offers, and our products and services.

Provide, troubleshoot, and improve our services - We use the gathered personal information to improve the usability and functionality of our services. We analyse performance, fix errors, and make recommendations to personalise your experience with us.

Communication - We use personal information to communicate with you via different channels, such as phone, chats, and emails, to keep you abreast of our promotional offers, deals, and order-related queries.

Adhere to the legal obligations - In certain circumstances, we collect and implement your personal data to comply with lawful obligations.

Advertisements - We also use your personal information to display interest-based advertisements for products and features that you like.

Fraud prevention - We use personal data to detect fraud and abuse in order to secure our valued customers.

Information on Cookies

We use cookies and other identifiers to improve user experience. Cookies are small text files containing information to upgrade customer experience. We use cookies to recognise your device or browser, learn more about your interest, and provide you with additional features for a bespoke and enhanced experience. Our cookies work in the following ways:

• Recognises customers when they sign in to browse and avail our services.
• Cookies enable us to provide product recommendations, personalise content, customise features as per preferences and likes, etc.
• Keeping a close track of the items in the cart
• Cookies help strengthen security.
• Prevent the occurrence of fraudulent activities.

Security & user restriction

Beatnik employs standard measures to prevent unauthorised access to personal information. However, it must be understood that no internet sites can completely eliminate security breaches. Beatnik endeavours to implement all possible measures to uphold the security, confidentiality, and integrity of personal data against unlawful hacking and unauthorised breach. In order to check for security attacks and vulnerabilities, we may conduct an internal review of data and strengthen the website’s security measures. We can also use third-party software to keep up with the high standards of security.

As per our privacy policy, a user is solely responsible for the activities executed under the user’s registered account. This includes the confidentiality of a user’s account details, passwords, and saved payment details. Beatnik reserves the right to disable a user account if the user fails to comply with the above-mentioned confidentiality breach, instructions, and terms and conditions.

Third-Party Website Links

Our website may contain links or be associated with 3rd party websites and advertisements. Beatnik is not responsible for the privacy practices of 3rd party websites and is not liable for any of the contents in such websites. Display of 3rd party endorsements on the website should not be construed as a promotion of products or services by Beatnik. Hence, all users are requested to read the privacy policy of every linked 3rd party website. It is solely a risk for users and not the company.

Please note: Beatnik is not liable for any direct, solicited or unsolicited communications made by 3rd party websites, advertisers, representatives, and agents.

The above-stated privacy policy must be read in conjunction with the website’s terms and conditions of purchase and use.

All personal information remains in Beatnik’s database for a specific period of time, even after the user ceases to access the website. In such circumstances, Beatnik is not responsible for access to personal information stored on the website.

Your rights

As a privileged customer, you have the right to access, reform, and delete your personal information at any given time. In certain circumstances, you are entitled to a few additional rights. For example, you can restrict or abstain from accessing or transferring any of your personal data. You may also alter, rectify or delete personal data or delete the account altogether.